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Research papers

Racing past the barriers

With the help of path breaking innovative research, TVS, a leading two-wheeler company in India, moved beyond the conventional path of functional, technical and design superiority to build a deeper connection with the consumer through the brand. Set...

Catalogue: Congress 2007: Excellence
Authors: Poonam V. Kumar, Prasad Narsimhan
Company: KANTAR TNS Malaysia
September 19, 2007
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Citation

Kumar and Narsimhan (2007a, September 19). Racing past the barriers. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/racing-past-the-barriers